What is Search Engine Optimization (SEO)? with full information!!
What is search engine optimization? Why is search engine optimization necessary for a blog? What is ON-Page SEO? What is OFF-Page SEO? Today you are going to get answers to questions related to SEO in this article, so you must read my article today so that you get a very good knowledge of SEO.
A successful blogger gets to know very well about SEO with his past experience and uses it very well, but it is difficult for new bloggers to create SEO friendly article because new bloggers do not have proper SEO knowledge.
Even when I started blogging, my articles were not visible in Google’s search results. But I paid attention to my article, learned about SEO, then after a few days my article got ranked in Google.
You are a new blogger or you are a successful blogger, both have to take special care of SEO in each of their articles. So in today’s article, I am going to tell you about search engine optimization.
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Today every minute many websites and blogs are being created on the Internet, but some of them are successful and some are not coming in the search results. Competition is very much on the internet. If you want to rank in the Google search engine, then you will have to do SEO in your article.
So let’s know, What is search engine optimization?
Search Engine Optimization (SEO): -
If we search using any keyword in the Google search engine, then Google shows you all the best articles related to that keyword. The articles that we see all come from different blogs and websites.
The article which appears at 1 number it contains a lot of SEO friendly content, So with the help of the algorithms, Google makes the article rankable from SEO in search engines. It is very difficult to understand the algorithm, but if we just pay attention to SEO, then our article will rank at the number 1 position on the Google search engine.
The article which is ranked number 1 in Google, more than 33% visitors visit it, means more organic traffic comes from the internet by search engine optimization, that is why, how much more important it is to rank in Google search engine. Because today Google is the top site on the internet in the world & which is popular in every field.
SEO helps to bring our blog to №1 rank in Google, but apart from this, the article becomes user friendly with the help of SEO and contains unique quality content.
If your blog comes at the top of Google’s search result, then internet users will first visit your site itself, which will bring maximum traffic to your site and your online earnings also start getting better. Therefore it is very important to be article SEO friendly to increase organic traffic on your blog.
How Does Search Engine Optimization Work: -
Let me explain how SEO works in the Google search engine? by giving an example.
If you go to a computer/laptop shop, then obviously you will buy a computer of your choice. But shopkeepers shows you the different computers and laptops which are much better and which are quite popular among people according to their features and function.
Google does the same, if you search for any word or topic, Google shows you the article of the same blog which is user and SEO friendly and popular among people. So that you get complete information about the words and topics you searched.
A blog is given the most importance on the internet because through the blog people get a lot of good and best information in detail. That’s why some people like to read different blogs on the internet so that they get the right information and they are always updated with new things.
In this way, with the help of SEO articles are ranked in Google and people get to read good informative blogs.
Types Of Search Engine Optimization (SEO):-
It is difficult to get your article rank without proper SEO. So there are two types of SEO. In this, you can understand SEO in a good way and you can make the article SEO friendly.
These are the two types of search engine optimization ON-Page and OFF-Page SEO. These two SEO types have different functions and working principles.
1) On-Page SEO: -
It is very important for a new blogger to do ON-page SEO. Whatever we do in our article, SEO related setting, keyword placement, internal linking, search description, image SEO, etc. it is called it ON-page SEO.
If you do ON-page SEO well then your organic traffic is increased and your articles will rank quickly in Google search engine.
If you want to make a blog article SEO-friendly, then you have to pay a lot of attention to on-page SEO.
According to the rule of SEO, you have to select the blog template SEO related so that your blog design is SEO friendly. Good quality content has to be written as well and good keywords should be used in them which are searched most often in the search engine.
Use of keywords in title, meta description, content should be used correctly, this makes it easy for Google to know which topic your article is written on and how SEO-friendly so that according to the unique quality of the keyword and article quickly Google Ranked.
While doing SEO on-page, you keep the below points.
- AMP.
- Website speed.
- Website Security (HTTPS).
- Mobile-friendly Website.
- Google Sitemap.
- Social Media Button.
- Title Tag.
- Meta Description.
- Keyword Density.
- Image Alt Tag.
- URL Structure.
- Internal Links.
- SEO Friendly URL (Permalink).
Points have to be paid attention too, To make your blog user and SEO friendly.
2) Off-Page SEO: -
Promoting a blog article differently on the internet and on different platforms is called OFF-page SEO.
Friends, your article is popular when there is more impression, user engagement on that article. With the help of the Google webmaster tool, you analyze the performance of each of your articles and if your article is giving good performance then your article gets ranked. Now you must have understood how much OFF-page SEO is important like ON-page SEO.
Off-page SEO we can easily and in many ways. Off-page SEO is done outside of the blog on the internet, in this, we have to promote our blog on the internet.
Ways to do Off-page SEO of the article: -
- Sharing blog articles on social networking sites.
- Bookmark your blog socially.
- Writing a guest post.
- Commenting on other blogs and adding links.
- Answering a question and answer sites.
- Video & photo-sharing sites.
- Submitting a blog to the directory.
Using these methods, you can do off-page SEO of your blog and promote it on the internet.
Search Engine Optimization (SEO) Terms: -
There are some terms of SEO that we should know about so that we can write a good SEO blog and an article can be ranked in Google.
1) Backlink:-
Also called its link or simply link, it is a hyperlink in another website that points towards your website. Backlinks are very important from the perspective of SEO, as it directly influences the Search Ranking of any webpage.
2) Page Rank:-
Page rank is an algorithm that Google uses to estimate which of the most important pages are on the Web.
3) Anchor Text:-
Anchor text of any backlink is a type of text that is clickable. If your keyword is available in your anchor text, then it will also help you a lot from an SEO point of view.
4) SERP:-
Its full form is the Search Engine Results Page. It basically shows the same pages which are relevant according to Google Search Engines.
5) Keyword Density:-
This Keyword Density shows how many times any Keyword article has been used. Keyword density is very important from an SEO point of view.
6) Keyword Stuffing:-
Like I already said that Keyword Density is very important from an SEO point of view, but if a Keyword is used more than necessary, it is called Keyword Stuffing. This is called Negative SEO because it has a bad effect on your blog.
7) Robots.txt:-
This is nothing much but a file that is kept in the root of the domain. Using this, search bots are informed about how the structure of the website is.
Importance Of SEO For A Blog:-
If you are new to blogging and you have published very good quality and unique articles on your blog, but if you have not SEO on-page and off-page in the article, then your article will not even reach the logo.
The article rank is only when it has done proper SEO. If you do not SEO, then both your time and effort will be wasted. Google will not be able to access your article without SEO and then your blog traffic will not be increased.
A successful blogger makes a good article in his blog along with making him completely SEO friendly. SEO plays an important role in increasing the traffic of any site.
SEO is not only for search engines but by having good SEO practices, it helps to enhance the user experience and also increases the usability of your website.
Users trust only the top results and this increases the trust of that website. So it is very important to know in terms of SEO.
SEO is also very important for the social promotion of your site.
Conclusion: -
Friends search engine optimization increases the visibility of blog and website content and quality content. This brings traffic to your site as well because your blog gets ranked on the first page in Google search.
Every article of the blog should be SEO friendly and user friendly so that the user can read it repeatedly, can read the article completely, can share the article. So that your blog has more and more active users.
Friends, in this way you can get your blog, ranked in Google’s search. Can SEO your blog.
Today you must have understood that what is a search engine optimum? What are the types of search engine optimization? And how to SEO on-page, off-page? Do not forget to share the article so that your friends also know all the things about SEO.
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